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Posted: April 11th, 2017 by

8 Ways To Get More Visitors To Your Website

Getting visitors to your business website is what every business owner wants. Knowing how to market your business online is seen as a complicated. However, it is something that you can do yourself – if you know what to do.

This simple guide can help you start to get more visitors to your website, which means more traffic, more potential sales and success for your business.

1) Maintain A Blog

The first tool in getting more traffic to your small business website is to have a blog installed on your website.

Creating content that your potential customers will find useful and interesting will help drive traffic to your website.

We have purposefully avoided the title ‘Create A blog’. That’s the easy part. Maintaining it, regularly producing great posts, and engaging people is the harder part.

Excellent articles get shared on social media and earn inbound links from other blogs, and websites. More links equals higher rankings which means more traffic.

Spend time writing your article, thinking of each and every word in your content. Once you have done this, spend just as long again considering your headline. Why?

Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read your post.

  • Research your subject
  • Create the content
  • Optimise it for search engines
  • Publish your content
  • Promote and Share it

An analogy we use when discussing this with clients is running a blog is like a Gym Membership.

We have all joined a gym and after 3 months we give up as we are not seeing any difference. We get downhearted, we are not seeing any improvement.

Yet if we stuck at it for 12 months then there would be a change.

Stick with it and results come. Nothing happens overnight but perseverance is the key.

2) Your Social Media Pages.

It’s amazing how many small businesses do not have social media pages.

There are many reasons we have heard for this, including;

  • I don’t know how to set them up.
  • What would I put on it?
  • None of our customers are on Facebook.
  • I just don’t have the time.

Each social media channel gives your business a new profile on that platform. It’s free advertising and as with Local Search SEO, is considered an authorisation of your businesses existence. This can help with your rankings.

Twitter, Facebook, Google+, LinkedIn and Pinterest are your essentials. Some will work better for you than others, but use all of them to ensure consistency.

Now you have a blog, and are creating content, you need somewhere to share it. Your social media channels are your first opportunity.

Use hashtags, great images and remember your headlines. All of this helps to drive new customers and visitors to your website.

Remember to add sharing buttons to your website. Anyone who reads your posts can then share your article with their friends, this increasing its visibility.

3) Google Keyword Planner

Creating new content for your visitors is essential as the previous tips show. What you do not want to do is waste time creating content that no-one is actually searching for.

By using the Google Keyword Planner you can actually find out how many people are searching for a subject and write articles that answer their questions.

Remember, you are writing for people. This tool just lets you know how many are looking, what the competition is, and interestingly, other topics associated with your search.

4) Name Your Website Pages Correctly.

Another simple tip that we often see overlooked.

Website Optimisation.

If you are writing an article that explains some simple tips on how to get more visitors to your small business website, create a URL that says this.

This is called optimisation and helps search engines and readers know what your post is about.

Instead of naming it www.website.com/article46 call it www.website.com/get-more-visitors-to-your-small-business-website – Interestingly enough this helps search engines, and your readers to tell what this page is about.

If your website is on WordPress use a plugin called Yoast. There is a vast amount of information available online on how to use this to help with your titles, keywords and meta descriptions. The best thing about it is that it is free.

5) Mobile Friendly Website

Did you know 62% of businesses with a mobile friendly website saw an increase in sales?

Many of your website visitors will be doing so from their mobile phone or tablet.

If your site is mobile friendly they will stay, engage and browse your website.

In April 2015 Google stated that mobile friendliness is a ranking signal. If your website is not responsive or mobile friendly then it will be affected on mobile searches.

Put simply, if you’re not responsive, you aren’t going to show up in search results on mobile devices.

As much as 60% of web searches in 2015 are conducted from a mobile phone or tablet.

That’s a large part of your audience wiped out if you don’t comply.

6) Online Advertising

As with any business word of mouth only works to a certain degree.

Sometimes you have to advertise to reach new markets and customers.

Before you sigh and give up prepare to be surprised when it comes to the cost.

Most advertising on social media is actually inexpensive and you can set manageable budgets to ensure maximum exposure to suit your budget. Facebook and Twitter both offer affordable advertising for your business.

You can return to the Google Keyword Planner here, and you will notice that this tool also gives you an estimated CPC (cost per click) to advertise on Google.

This is an amount to display your advert on Google. You only pay when it is clicked, and in certain industries is a highly effective way of driving targeted traffic.

7) Offline Advertising

Hang on, aren’t we talking about driving traffic to your website?

Yes we are. A newspaper advertisement, trade magazine or back of a bus is another undervalued method of getting website visitors.

A small quarter page advert in an industry magazine can tease a potential customer to find out more about your business. An interview with the local paper can expose your business to a large audience that you would never have reached before.

Your audience is reading magazines and newspapers, a professionally designed leaflet drop could land on their doormat just at the right time.

Never forget offline advertising as a way to get online visitors.

8) Sponsored Content

When you read blogs or newspapers do you notice that there are boxes at the bottom or the side advertising related content?

This is promoted content.

Platforms such as Outbrain and Taboola help drive traffic to your website as they reach massive audiences you would often find hard to advertise on. For many business websites creating content is not the problem.

Getting it found is.

Promoting your content is a simple method of driving visitors while you build up your rankings and authority.

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Posted: May 13th, 2016 by

Marketing on a Shoestring Top 10

Marketing a business can be a headache and a strain on the wallet but it don’t have to be. Marketing on a budget can pay off in the long run and the internet is a good source for marketing especially if you consider your business to be small.

social media

Social Media

Social media is great for marketing. Depending on the market for the business Facebook is useful for the young persons market but Twitter and Linkedin is a good way to attract the professional industry based market.

Get Creative

Marketing does not have to be boring but thinking outside the box can pay off, so be as creative and crazy as you want but also be realistic at the same time.

Market In The Right Place

The right place in marketing is key so doing the research will evidently save money on advertising if the market is not right.

Newsletters

Regular communication like newsletters is a low cost friendly way allowing customers to sign up and keep up to date.

Make The Most Of The Website

The most valuable asset to a business is the website, as everyone uses the internet making sure the website is easy to navigate and the contact details are correct and for search engine ranking the right SEO is key aswell.

Networking

When it come to networking, face to face contact is always better, but it is not about selling directly to every person you meet but for them to get to know you and build on the trust. There are networking meeting you can go to but there is normally a fee but this is a small fortune in what can potentially bring new customers/clients.

Promotions

Promotions like discounts are a bonus on when luring new customers/clients.

Build Partnerships

Partnerships in business  is a good way on building bigger. Teaming up with other businesses in the same or similar area can become beneficial for each party.

Local Journalist

Making friends with the local journalist what can promote your business in the local newspaper.

blogging

Blogging

Frequent blogging is a great way to keep existing and potentially new customers/clients up to date with everything and anything new like deals and promotions.

We hope you enjoyed the read and found it very useful on marketing in a shoestring.

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Posted: April 27th, 2016 by

Top 10 Website Builders

Website builders are storming the internet and each one competing with each other for your custom here is our top ten

1. sitebuilder.com

Sitebuilder.com has a 9.8 rating. It is easy to use, the price is free and comes with great features.

2. websitebuilder.com

Websitebuilder.com has a 8.8 rating. Easy and simple to use, the price is free and you get a free domain name.

3. weebly.com

Weebly.com has a 8.7 rating. Simple to use, the price starts from £6.60 and offers plenty of templates to use from. Weebly.com is a well known trusted brand.

 4. sitey.com

sitey.com has a 8.6 rating. Great drag and drop functionalities, a wide range of templates. The price is free

5. godaddy.com

Godaddy.com has a 8.0 rating. The Price start from £6.99 it simple to use with a good range of template to choose from.

6. sitelio.com

Sitelio.com has a 8.0 rating. Free in price sitelio comes with good range of stylish professional looking template.

7. wix.com

Wix.com has a 7.8 rating. Easy to use drag and drop feature wix.com is a well known establish web builder the price starts from £6.99.

8. squarespace.com

Squarespace.com has a 7.3 rating. Prices start from £8.00 it have a wide range of templates but it is for the more advance users.

9. web.com

Web.com has a 6.8 rating. Good with the customer support and with a basic editing tools the price starts from £9.95.

10. ipage.com

Ipage.com has a 6.7 rating. price starts at £1.99 it comes with good hosting value for money but does lack on the templates.

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Posted: April 26th, 2016 by

Template vs Custom

In this post we will be looking at the template built website and the custom built website and the benefits of each one.

The first thing a potential customer or even an investor is going to reach is the website, so the look of your website is a massive key ingredient to land the investment or draw in new clients or customers.

There is generally two common types of website which is the custom built and the template built so it is important that you understand both types.

screencapture-www-castingdojo-com-1461701732091

Custom built

Even though a custom website are not always cost friendly there are benefits

  • Plan your own layout.
  • Design of your own layout.
  • Custom Functionality of you own.
  • No restrictions or limitations.
  • Very flexible.
  • SEO friendly.

But there are some drawbacks as well

  • Having to hire a web developer to do the work.
  • Needing the developer when updates are needed.
  • Depending on the job, It can be costly.
  • Time in the development.

screencapture-billionthemes-com-Themes-Detail-1875958-sampwr-1461702384662

Template built

There are some well known template builders such as wix.com, vistaprint.com and one.com. Having a template built website do come with some advantage such as

  • Easy usage for non professionals.
  • No need to hire a web designer.
  • Cost Friendly.
  • Faster to setup.
  • Update it when needed.

But like a custom built the template built also comes with its disadvantages

  • Restrictions and Limitations on functionality.
  • Lack of flexibility.
  • Prebuilt templates that are not unique.

We hope that this post was easy and helpful to understand some of the benefits to a custom and template built website.

 

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Posted: April 26th, 2016 by

The Colour Scheme

The Importance of a Colour Scheme

In this post we will be looking at the importance of a colour scheme for a website, and how a colour scheme helps.
So what are the importance of a colour scheme? When a visitor visit’s a website the first thing they see is the colour but believe it or not the colour make a present and it is most effective element for designing a website and it can also affect the mood of the visitor.

Some colours have a more positive effect on the visitor like:

  • Yellow which represents happiness, hope etc. Yellow will make a website brighter, but it shouldn’t be overused.
  • The colour white comes across clean and pure and is considered a excellent colour for the background.
  • Red symbolizes love and passion but can also come across as aggressive but can also motivate a person action.
  • Black can symbolize security.
  • Blue gives off a professional feeling symbolizing trust and reassurance.
  • The colour green is good for website the a growing representing wealth and freedom plus growth
  • The colour grey is another good background colour and is easy to combine with other colours as it also symbolizing security
  • Pink represent innocence and comes across as cute and primarily used for the younger female type.
  • For a creative, mysterious, luxury feel the colour purple would be the best choose in colours but in business purple does not really a meaning or purpose.
  • Last but not least symbolizing ambition, pleasure and warmth orange would be the choice and is normally used for sites that deals with food and nature etc

Keeping the colour scheme simple and consistence throughout the site will help attract more visitors to visit the site plus the use of white space is absolutely necessary as well but knowing the audience well is a key also.

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Posted: April 25th, 2016 by

What makes a good domain name?

domain-name

A domain name is the URL of a website that can be found in the address bar at the top of the browser but what actually makes a good domain?

MAKE IT SHORT

The shorter the better. Try aiming below 10 characters but never any more then 20. One word domain’s are excellent two are ok three are quite common but any more are a bad idea.

For exmple “blog.com” is a fantastic domain. ‘Theblog.com” is a two worded domain which is ok. ‘Theblogupdate.com” is a three worded domain which is quite common but a four or more worded domain name’s like “readtheblogupdate.com” is protientionly a bad idea.

MAKE IT EASY TO REMEMBER

A lot of users don’t always use bookmarking to access their favourite site they just remember the site name and type it in manually. Using a complex domain is not likely to be remembered then a simple one and you could lose visitors coming to your site in the long run.

For example ‘alrca.com’ may be a short domain but not ideal unless the initials stand for a name or message it will not be easy remembered.

SPELLING IS A KEY

What you don’t want is the visitor ending up on a different site due to the misspelling of the domain so make it easy to spell.

Try not use weird combinations of letters or difficult pronunciation or foreign words they can lead to misspelling your domain. For example ‘alcra.com’ has a weird combination of letters and could quite easily be misspelled and may lead your visitor to another website other than yours.

THE EXTENSION

Your chosen domain name will come with an extension e.g. i.e .com, .net, .info and .uk and many more.

Organization’s may use a .org extension and businesses might register a .co.uk or .fr to target certain regions but the best way to go is the most common .com or an extension that matches your region.

For example If you have a webite with a .co.uk extension. Even though you have a strong brand, visitors are still using the .com extension to try and visit your website resulting in loss of profit.

You could then buy the .com extension and redirect it to the .co.uk domain allow you visitors to use either domain extension and still arrive at the same place.

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Posted: April 24th, 2016 by

The Ins And Outs Of Reseller Web Hosting

CPanel WHM S

WHAT IS RESELLER HOSTING

Reseller Web Hosting is when a business uses the services of another web hosting company to resell them as their own. A lot of web hosting companies often have reseller web hosting packages available to choose from.

You can benefit from purchasing reseller web hosting if you plan to host more than 1 website, If you just want to host a single website, then reseller web hosting is not for you.
The most common elements to reselling web hosting often include domain hosting, bandwidth, disk space and the ability to manage and configure different accounts to your need.

BENEFITS CHOOSING RESELLER WEB HOSTING

  • Create as many web hosting packages as you like, often without upper limits and at a fixed price each month.
  • You have total control over your customers, allowing you to suspend or terminate their account in the event something goes wrong.
  • Some web hosting companies provide the ability to install automated billing software such as WHMCS allowing you to automate the entire process of web hosting.
  • Most web hosting companies provide a way for you to brand the customer interface with your logo and colour scheme making it your own.
  • Often templates or white labelled content is available to use free of charge.
  • You do not have to manage the technical side, such as server downtime, server issues, It’s the providers responsibility to take care of the technical stuff.
  • Customer DNS Servers; Most companies allow you to create your own custom DNS servers such as “ns1.mycompany.co.uk” adding a little extra branding.
  • You can start a web hosting company almost instantly and manage it anywhere in the world.
  • Reduced Costs; unlike a single shared web hosting package, paying £8 a month, can get you unlimited web hosting accounts.
  • It can be lucrative; The more customers you get, the more money you make.
  • The ability to create your own web hosting packages and price them to your needs.
  • The ability to become your own web hosting company without startup costs of around £1000+

CONCERNS WITH A RESELLER

  • The reseller may not be able to keep up with the demands for customer service as they grow bigger, leaving you in the dark.
  • If the parent hosting company is weak, you may find yourself downtime and limited support, the reseller has no control of the servers.
  • Some resellers may remove features that would otherwise be available on the parent hosting company such as backups and databases and raising the price to have them.
  • Resellers often lock down domain names or web hosting files charging you a fixed fee to move away.

HOW DO I GET STARTED

So you are interesting in web hosting and would like a easy, affordable quick way to start and get the marketing for potential customers. If you are in a related industry and want to add reseller hosting to your list of services for own customers. Regardless wanting to run your own hosting , you need to know how to start.
Web hosting that offer reseller hosting make it easy. You can do this by following these easy steps:

  • Find a web hosting company that offers reseller web hosting
    To consider what package that would suit you need i.e how many customers you can add immediately
  • Determine the size of packages you will offer your customers
    The price your willing to sell your packages at.
  • Compare reseller hosting package that will best suit you and your budget
    Sign up for the reseller package that will suits your needs
  • Follow the instructions by the parent host to set up your packages that your offering your customers
    Marketing your new business is a big factor in getting customers
  • Support your customers and watch your hosting business expand

START SMALL, GROW BIGGER

Most people jump right into reseller hosting buying the “Unlimited Plan” to then find out a few months down the line they have not yet made any profit and quickly quit! Find a hosting company that allow you to upgrade your account without any downtime or upper limits, don’t be fooled into thinking what you see is what you get!

We have an excellent reseller package which allows you to do just that right here: https://www.creativemiles.co.uk/reseller-hosting/

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Posted: April 21st, 2016 by

Opencart Pro and Cons

opencart front page

From the pros and cons of WordPress in the last post; there are a lot of websites that also use Opencart; In short Opencart is a shopping cart which is online.

Founded back in 2008, OpenCart is a simple eCommerce tool for the basic and advanced store needs and requirements. OpenCart does have its own set of tools, themes and extensions to help you get started.

There are pros and cons to Opencart such as:

PROS FOR OPENCART

  • It is light-weight and faster than other shopping cart
  • It has a simple user interface which is easy to learn
  • It has more shipping and payment methods unlike other shopping cart software
  • There are more modules and themes that are free
  • With a high number of developers, getting support is easily achieved
  • The cost of Opencart is generally cheaper then other shopping cart software
  • With it consuming less server space and resources it is also easy to maintain

CONS FOR OPENCART

  • OpenCart is not really suitable for a bigger scale company
  • Unlike other shopping card software it does not have a large amount of really fancy features
  • With it being easy to learn, low quality modules are accessible on the Internet
  • SEO and caching function does require an extension plugin
  • It can be a little hard to customize

So on that note with everything around us; whether it be from the things around us or on the internet there is pro and cons to everything but here are the pros and cons for Opencart.

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Posted: April 20th, 2016 by

Pro and Cons with using WordPress

Pro and Cons with using WordPress

You may well have heard of WordPress but do you really know which the advantages and disadvantages of using WordPress are?

WordPress is free and was firstly use to build blogs but now it is used to manage content throughout.

A large number of people choose WordPress when setting up a website due to the advantages of the system but the advantages are not always understood.

So this article is to outline some of the pros and cons of a WordPress website.

There are many advantages to WordPress such as:

It’s Simplicity

WordPress is a simple and easy to learn system so that editing the content is becomes easy. The system is simple to install as well, mostly at the click of a button within Cpanel or Separately via the WordPress site (zip download).

It’s a Fast Setup

One of the main advantages of WordPress is the ability to be easily installed on a hosting server so the Web Developer can start work almost straight away.

SEO Friendly

WordPress is not particularly SEO friendly, but a number of plugins can be installed to help boost SEO. It is relatively easy to find and apply those plugins for better SEO results.

Admin Made Easy

WordPress is made for a large market, so the admin interface is easy and friendly to the non-professionals within the market.

Price

The price of a WordPress built site is low in cost or potentially free which results in WordPress being a popular platform.

And the list goes on with the advantages as for the disadvantages to WordPress; here are a few pointers:

Speed

WordPress sites contain lots of un-needed code for every website the loading times become slower which is a dis-advantage as speed is critical for the SEO in the search engine rankings; plus it can also affect the end-user experience.

Flexibility 

WordPress is created for websites that contain small content but if you want to build a more complex site such as a bespoke site the time in which it is built would take a lot longer and the cost of the site would rise.

Updates

Updating WordPress is critical to closing security flaws that may pop up over time but since each site includes a lot of different plugins; updates can damage certain plugins which are not adapted to the latest release updates for WordPress.

Like No Other

WordPress sites tend to look the same or similar to other sites even after colour and theme changes.

Copyright Protection 

Copyright protection throughout the internet is an issue. While the law protects the content, it doesn’t protect its ideas or concepts. A bespoke website will be given better copyright protection than a template built website, this is because it is more unique and is therefore harder to copy as it can mostly be ruled as a bespoke design.

To sum it up, there are a lot advantages and disadvantages with WordPress as with many other platforms but it is for you to decide which the best option for your business or Brand.

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Posted: April 15th, 2016 by

FREE SSL Certificates for both new and existing customers!

You may have heard a few months back we started giving away SSL Certificates for free to both new and existing customers, but some of you are still a little puzzled to what they are or how to obtain one for your website so let us show you why and how.

Without the technical-jargon, SSL Certificates simply encrypt the connection between our server (where your website sits) and your website visitor e.g. a customer.

In the process of doing this, the SSL Certificate also verifies the identity of your website and tells your customers that your website is safe to use.

You may have noticed the green padlock in you address bar a little like the one below.

SSL Certificate Example

The SSL Certificate we issue is free for life, it automatically renews every 3 months at no cost to yourself. If you have not yet received a free SSL certificate for your website, please get in touch with our team and request your SSL Certificate to be installed today.

Late last year, we also heard rumours of Google increasing page ranking for anyone that has an SSL Certificate installed on their website, well we just found out, it’s no longer a rumour it’s now true!

So now you know what an SSL Certificate does and how it will benefit you.

– Minor SEO Boost
– Encrypts your website connection
– Shows customers your website is trusted
– Protects your website against data theft

Thanks to Lets Encrypt, SSL Certificates no longer need to cost money.

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